Measurable strategies. Not marketing theater.
Marketing with intent.
Not activity without answers.
Led by an experienced Chief Marketing and Communications Officer who has led companies through scale, scrutiny, and market inflection points.
THE CHALLENGE
The inflection point
You’ve hit a ceiling. The scrappy, patchwork marketing that built your company is now the thing holding it back. Your deals stall because buyers can’t distinguish you from twelve other vendors in their inbox. You’ve tried agencies; they gave you deliverables, not outcomes. You’ve hired junior people; they execute tactics without strategy. Boards and investors now expect marketing to prove its math.
THE SOLUTION
From growth stage to market leader
We help healthcare tech companies stop competing on features and start standing out; then we build the machine that delivers it. Positioning, process, metrics, alignment; at the speed your milestone demands. We’ve done it through a NASDAQ IPO and a 7x revenue scale. We don’t just advise. We build it with you.
who we work with
We work with healthcare technology companies preparing for their next stage, including:
• Companies preparing for scale
• Founder-led companies looking for an executive marketing leader
• Companies expanding from one product to a platform
• Organizations preparing for funding, M&A, or IPO
The Alpenglow Approach
Every engagement is built on three principles:
Capability, Not Dependency.
We build systems, processes, and frameworks your team owns after the engagement ends. The goal is to make your organization stronger; not to create a permanent consulting line item.
Practitioner, Not Theorist.
I’ve led marketing through a NASDAQ IPO, scaled revenue from $43M to $295M, and built $75M+ in pipeline in six months. This isn’t advice from the sidelines; it’s pattern recognition from the arena.
Day-One Impact.
No 12-month ramp. Proven playbooks adapted to your situation and deployed immediately; because your inflection point won’t wait.
Tarah is an extraordinary leader and colleague. She has deep domain expertise in marketing and communications. I value her perspectives as data-informed and deeply thought through. Any organization navigating a critical growth inflection point would be fortunate to have her in their corner. She is also an incredible human being, caring, kind, thoughtful, and good to her core. I recommend her without reservation.
Dan Burton, former CEO
/
Health Catalyst
Finally, A Marketing Strategy That Fits on One Page (And Actually Drives Revenue)
Stop drowning in 100-page strategy decks that collect dust.
Most marketing strategies fail because they’re too complex to execute. PowerPoints pile up. Priorities multiply. Teams get lost in tactics without clear direction.
Your marketing strategy should fit on one page and connect directly to revenue. This free template forces clarity on what matters, who owns it, and how you’ll measure it. Complete it with your team in under 60 minutes.